Which Social Media platform fits your business
Do you find yourself getting overwhelmed with all of the Social Media Platforms and trying to figure out which is best suited for you and your business?
When you think about your business and the platform that you should use, take a minute to look at these numbers. This will help you see how and why you should use that platform for your business and to reach the clients you desire.
FACEBOOK:
2.80 billion monthly users
Facebook is the leading social media platform, reaching 59% of social media users.
People spend an average of 19.5 hours a month
500 million people use Facebook stories daily
86% of high-income earners use Facebook
90 million small businesses use Facebook services like Pages, Groups, and Messenger
86% of US marketers are using Facebook for advertising
78% of social media users discovered retail products on Facebook.
65% of Facebook users are under the age of 35.
INSTAGRAM:
1.074 billion Instagram users worldwide in 2021.
71% of the billion monthly active users on the Instagram app are under the age of 35
63% of Instagram users log in at least once a day
People spend an average of 53 minutes a day
500 million people use Instagram Stories daily.
The average post contains 10.7 Hashtags
80% of social media users decide to shop on Instagram for a product or service
More than 200 million Instagrammers visit a business profile a day
Engagement on Instagram with brands is 10% higher from users than on Facebook
The percentage of Instagram users by age: 18-24: 67% , 25-34: 60% , 35-44: 49%, 45-54: 43% , 55+: 31%
PINTEREST:
478 million active users each month
The average time spent on Pinterest is 14.2 minutes a day
Over 200 billion pins saved on Pinterest
Six of every ten Pinterest users are female
77% of weekly Pinners have discovered a new product on Pinterest
55% of Pinterest users are looking for specific products
More than two billion text-based and guided searches are carried out on Pinterest every month.
Over 1 million businesses on Pinterest
8 out of 10 users bought products based on their pin searches
28% of businesses use Pinterest to promote their business
The percentage of U.S Instagram users by age: 18-29: 34% , 30-49: 35% , 50+: 27%
TikTok:
1.1 billion active users each month
The average time spent on TikTok is 52 minutes a day
Over 2.6 billion people downloaded TikTok
A user opens the TikTok app 8 times per day.
TikTok now has over 130 million active users in the U.S.
TikTok is the seventh-largest platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.
The percentage of U.S.-based TikTok users by age: 10-19: 32.5% , 20-29: 29.5% , 30-39: 16.4% , 40-49: 13.9% , 50+: 7.1%. This means that the TikTok user base is aging up
Each platform is unique and can be profitable in its own way. So look at these numbers and think about which one fits you and your business.
From my experience:
Facebook is good for businesses and storefronts. This gets traffic to see what you offer.
Instagram is great for online businesses and storefronts and can benefit as well for service providers.
Pinterest is key for service-providing businesses and online businesses or bloggers.
TikTok is great for all businesses. In a short amount of time, it has surpassed its competitors and has a new technique of marketing and with it being used in over 150 different countries, the audience is international
