SEO Tips + Free SEO Checklist
Are you a blogger or a small business owner?
Are you searching for an easy-to-use SEO checklist for your business?
As an entrepreneur, you presumably feel like a jack of all trades, however, have you thought about why SEO is significant for your business? From overseeing so many aspects of your business, you understand that you are responsible for everything. Numerous entrepreneurs regularly feel like there's such a great amount to do in everyday tasks so much so that Search Engine Optimization (SEO) takes a secondary seat in your business.
Today, we will explore what SEO is, why it’s important in your business and I have a free checklist to help you streamline your SEO process.
What Is SEO?
SEO stands for Search Engine Optimization. It is a strategy no business with an online presence can do without. It is how marketers and advertisers utilizing site content, design advancement, and configuration, tell web indexes (like Google and Bing) what your website/business is about.
SEO (Web optimization) will help entrepreneurs / small business owners, create a quicker, and user-friendlier website that’ll rank higher in search engines like Google, Yahoo, Bing, etc.
A few reasons why SEO is so important are:
1. SEO will help your small business build brand awareness and credibility-
SEO is not tricking the search engines into finding your website. If you are creating quality content and strategic keywords, people will start seeing your brand name somewhere on the first page of SERP (Search Engine Result Pages of search engines like Google, Bing, and Yahoo. On top of that, they will become more trustworthy of your brand and aware of your presence out there.
2. Better conversion rates –
Optimized websites for search engines that load faster are easier to explore, are more compatible with mobile and tablet devices, meaning your small business website is available to your potential customers on whichever device they use. If they are easier to read and navigate, they are more likely to be interested in what you have to offer, likely to want to subscribe, and in turn, create organic traffic and a higher conversion rate.
3. SEO will get you more targeted traffic –
One of the likely reasons you have a website is because you want to stand out from the competitors for products or services. Well, keywords are the most important elements of search engine optimization and if done correctly, it will help bring in targeted customers who are actively seeking to find your product or service!
Here is a free SEO Checklist to help you in your business:
- Research your competitors
- Research your keyword search volume
- Keep your URL website SEO user-friendly
- Choose 1 main keyword
o Add it to your Title
o Add it to your permalink (URL)
o Add it to your Image name
o Add it to your Alt text
o Add it throughout your content/description
o Add your main keyword within the first 100 words
- Choose a related secondary keyword (2-4 words)
o Add it to your Subheadings
o Add it to the image name
o Add it throughout your content/description
- Add your keywords to your Meta Description
o Metadata is the short description part that appears under your post title when searching through Google or other search engines.
Search engines and SEO’s are very powerful and right now more than ever, digital marketing is an indispensable tool for standing out, gaining traffic, and welcoming new visitors plus gaining a successful advantage over your competitors.
I hope you have found this blog on SEO, informational and helpful for you and your business.
