What is the goal of your Instagram Business page?
What is the goal of your Instagram business page?
Are you trying to convert your followers into sales?
You can do this with ease in four easy steps. You want your target audience or potential client to land on your newsfeed and see exactly what they need or are looking for in a matter of minutes. And you want them to stop in their tracks the minute they land on your page. Check out what Later has to say about the tips and tricks of converting followers to sales on Instagram.
So, how do you do this?
There are four simple ways to have a plan for your Instagram feed:
Decide on your Instagram aesthetic.
Choose content that fits your aesthetic
Choose a filter that can be used consistently to create a flawless newsfeed
Plan and preview your content to make sure it is exactly how you want it
So, now that you see how easy it is to create an Instagram feed you love and your followers will surely enjoy, let's dig into each of them a little more.
Decide on your Instagram aesthetic:
This is the first step in the process because you need to think through how you want your content to look. You need to fully understand the way you want your images to look, what images you want to post, and how they will resonate with your target audience. One easy way to determine this is to look at accounts you follow and see what appeals to you in how they present their content.
Do you desire bright and airy photos or moody and dark? Do you like product featured photos, stock photos, or more posts with the “face” of the business? See what attracts you and then set that as your plan for how you will lay out the aesthetics of your business profile.
Another key factor in your newsfeed is featuring your brand colors, fonts, and logo. This continues to help you build brand awareness. Once you are ready then it is always a good idea to create a brand mood board. Save the styles you like so you can easily reference them in the future and know exactly what your plan is for your business content.
Find content for your Instagram Feed
Now that you know your aesthetic you can start to create and curate your content. This is where you decide what types of photos you are going to use to fit your aesthetic. Are you going to use stock photos for your content, your brand photos, or a mix of the two?
What does your target audience need to see or desire from your page? This is a key factor to keep in mind when planning and creating your content. You can always look at your insights and analytics to determine what speaks most to your audience.
There are multiple places you can grab free and amazing stock photos. Later and Canva provides a variety of great stock photos that are a wonderful start for your newsfeed. You can also use the social media scheduler to see how your feed will look in advance.
Use filters to set a consistent theme for your newsfeed
One simple and easy way to create a consistent theme on your Instagram newsfeed is by using the same filters and editing style. There are a variety of tools you can use to create a consistent look when it comes to editing. You can use VSCO, Lightroom, or even your basic editing tools on your phone or device.
You can use these basic and easy-to-use photo/video editing apps with many free features. You want to make sure you find one that fits your style and your aesthetic. Then when you find the one you like, make sure you save it so that you can continue to use it over and over. This will help your newsfeed to be appealing and interesting to your target audience.
These simple steps will provide a professional look to your content and your brand as a whole. Take time to figure out what style you desire and then continue to use that anytime you post your content.
Plan and preview your content
Now it is time to look at your content as a whole. You want to make sure that you like the flow of your newsfeed and that you are okay with the layout. You can easily do this in the Social Media scheduler, Later. Later allows you to lay it out and see how your news feed will look. This helps you easily make changes and get just the right and perfect look.
You can change the schedule to fit the news feed flow and aesthetic you are looking for and keep things consistent for your brand. You also want to keep overpowering images away from other overpowering images. You can do this by switching them in the scheduler or in whatever format you choose to use. You just want to keep your content flowing beautifully and continue to attract your target audience.
This is a simple step that is necessary to help with creating a visually appealing Instagram feed. You can use Later for free to create your Instagram content and start standing out among the crowd.
These steps are easy to implement and can truly help you create a brand and promote your products, services, and business in a truly professional way.
