Instagram Reels are all the hype
You can’t get on Instagram without noticing this new and popular trend. Why are reels so important and how can you make them work for your business? Later published an awesome blog with so many tips and tricks on getting started with Instagram reels. Let’s look at some of the things you need to know as you are integrating this new tool.
Let’s check out all you need to know about reels and more.
If you want growth in a major way you have to start using Reels. This is huge in growth for your business page.
This can be truly overwhelming for most people using this new feature. Don’t let it get you down. It can be great for your reach but it isn’t a deal-breaker. If you are like me this awesome feature isn’t even available on your IG tools. HOW FREAKING FRUSTRATING? Right!
So, if you have this as an option check out some things you can do to truly optimize this fun and engaging tool.
Much like TikTok, you can create truly fun and amazing videos from a variety of audio options. You get 15-60 seconds to create a fun video with these clips that are set to music or even fun show quotes. It is simple once you take the time to learn the tools and play around with all the features that it includes.
Now, what does this mean for the algorithm? There is a bit of unknown with it all but Instagram is always sharing more about how to truly make these features work for your account.
So, here is what Instagram said that the algorithm truly favors:
Entertaining and fun-this is great to grab the attention of your audience and get your video on the top searches of the reels search
Inspiring - starting a trend for others to join or repeat is a great way to boost your page
Creative Tools - text, filters, or even camera effects
Vertical video - this is something we don’t often think about when recording
Music from Instagram’s library
Experimental - try something new and truly just be yourself
Now Instagram also shared that creators should not:
Use blurry or low resolution videos
Upload with a border
Use a lot of text
Use content that does not meet the Instagram Community Guidelines
Now the BIG question: How can you use Instagram Reels for your business?
This is truly a great way to build community and grow your reach. It is fun and engaging for your followers. It is short and sweet, right to the point allowing people to get to know you and your business better.
If you have the option (unlike myself) to use reels for your business page - then give it a try! You will truly be shocked by how big this can be for your business account.
Here are THREE ways you can use Instagram Reels in your marketing strategy:
1- Create Authentic Content
Instagram stories were created in 2016 and no one knew just how well these would work but they were truly a hit for personal accounts and business accounts across Instagram. So with that thinking reels can be EVEN BIGGER for your accounts. They are fast, fun, and full of special effects to create a captivating and engaged audience.
2- Share Educational Content
Posting about educational content is an easy and great way to get started with Instagram reels for your business. You can add travel tips, teach about getting the perfect photo, how to write the perfect caption, how to style and outfit. Honestly, the ideas and topics you can cover are truly endless. What better way to position yourself as an expert on the topic.
3-Showcase Products
This is a great and huge opportunity for brands and businesses who need to drive awareness of products to do just that in a quick and fun way. You can feature your products in reels and push traffic to your IG shop. Showcase those products creatively so you can get customers quickly and easily.
WHAT IS NEXT FOR INSTAGRAM REELS?
Can you believe reels have been around for a year? WOW! They truly have made their impact on the Instagram platform and do not seem to be going anywhere anytime soon. They provide major growth and boost engagement in such an organic way. So, this is truly just the beginning.
As reels continue to help creators make fun content and promote their products this will only become more of the normal piece to a business's Instagram strategy. This truly can make it easier for creators and brands to create, share and amplify their branded content. There are sure to be more editing tools, insights, and algorithm disclosure.
Whatever you offer on Instagram as a business, a brand, or as a creator - Instagram Reels are going to play a huge role in your content strategy in the future if you want to follow the trending ideas.
