Using YouTube to Market Your Business
You’ve probably utilized the usual social media platforms like Facebook, Instagram, LinkedIn, and TikTok for marketing your business online, but have you considered YouTube? YouTube is usually overlooked because of its usual tendency for long-form content but there’s more to the platform these days. YouTube is a search engine that many people use to discover how to do things, follow trends, and more. If you want to boost your Search Engine Optimization (SEO), let’s look at a few ways YouTube can help your business.
1. Providing value to potential customers: It may seem obvious but creating videos that will bring value and benefit your customers and potential customers can greatly improve your business interaction. YouTube is known for longer-form content which may work perfectly for highlighting a particular product or service you provide, showcasing previous work you have done, or providing some valuable information to your potential clients. For example, if you have a cleaning business, YouTube is a great place to give tips and tricks for hard-to-clean areas in the home. This provides value and may open up communication with potential clients as they ask questions or give feedback on the tips.
2. Acting as a “base” for your video content: As previously stated, YouTube is primarily considered for long-form content. However, the platform has an option for shorter videos called “shorts” that may be beneficial for your business. Creating shorter videos on YouTube that you can share onto other platforms can make sharing on each platform easier. It may also drive traffic from YouTube to your other social media profiles or website.
3. Giving your business more online “presence”: Obviously, the more platforms and areas online that you utilize for your business the better. Creating a presence in many different areas of the web allows your business to be more easily found. Providing useful and valuable content that encourages engagement from customers and potential customers is also beneficial when it comes to SEO. While it is important to have a presence in many places on the web, be sure you are providing engaging and positive content in those areas that will draw viewers to your other platforms.
Whether you are interested in creating traditional long-form videos, short videos to share throughout your online presence, or carving out a little extra piece of the web for your business, YouTube may be a great option. It is a fairly simple platform that may help boost your business and traffic to your other online profiles.
Do you currently use YouTube for your business?
Do you often use YouTube as a consumer?
