THREE WAYS TO TAKE ADVANTAGE OF SEASONAL TRENDS AND HOLIDAYS
You’ve probably noticed when scrolling through social media that many users and businesses tend to post about similar things during certain periods of the year. It’s not surprising that you see several daily posts about holidays like Halloween and Christmas, but you may also see a user with an unusual number of “Fall” posts. This isn’t accidental – it is a strategy to use current trends in order for posts to be seen by more users. Let’s take a look at a few trends and how to use them to your advantage:
1. Working Trends into Your Niche – Fall is here, and many social media users are searching for fall-themed posts. To take advantage of this trend, try to create posts that are Fall related within your niche. Home maintenance tips for Fall or Fall inspired paint colors might be a good idea for home improvement companies. A florist may post about Fall bouquets. Fall fragrance, inexpensive Fall activities, and Fall recipes are also great ideas for posts.
2. Using Trends Related to Your Niche – Perhaps your business isn’t relatable to particular trends or holidays. Try creating posts about these trends that can partner with your business without being directly related. A financial planner doesn’t specifically relate to Fall topics, but a post about how to save money on Fall activities or homemade Halloween costume ideas might relate to their business. These posts may benefit your target audience or provide entertainment for them.
3. Use Fun Holidays to Your Advantage – People love to celebrate holidays, whether popular or not, and many people are excited to learn about new little holidays they haven’t heard of. You can find plenty of websites listing “unofficial” holidays for nearly every day of the year. Use these holidays to boost your social media following. Funny holidays like “International Bacon Day” and “National Cream-Filled Donut Day” are fun ways to engage your audience and bring a smile to their faces.
As you can see, there are plenty of options to take advantage of current holidays and trends to boost your following and engagement. Use your creativity to make unique posts that users will enjoy and want to share with friends. You may even find it entertaining yourself as you search for fun ways to engage your audience around holidays, seasons, and new special days to celebrate.
What is the most interesting holiday you have heard about?
Do you plan seasonal content for your social media in advance?
