Top Social Media Trends In 2023
Each new year brings new trends in the social media world, and 2023 will be no different. While we can’t be sure exactly what will take off in popularity, there are several trends that are gaining momentum and will likely be seen often this year. Pay close attention to social media trends and add them to your marketing plan to bring your social media pages to the forefront of users’ feeds.
1. YouTube Shorts – these quick, TikTok-like videos have shot up in popularity since they debuted, and 2023 will be no different. The popularity of shorts have increased their use by content creators to guide users to their long-form YouTube content. Additionally, monetization opportunities will be available for YouTube shorts this year.
2. LinkedIn Creators – LinkedIn may be an older platform, but due to it’s organic engagement it has become more popular recently. Content creators are using LinkedIn to advertise their expertise and use the platform to gain traction. You will likely see more from this platform and its users in the coming year.
3. Keyword Search and SEO – much of the younger generation prefers to use TikTok and Instagram as their search engine in lieu of Google search. This means that keywords and SEO (Search Engine Optimization) will become more important than ever when it comes to the content you post to these platforms. You’ll need to really focus on the content that you provide to users and the keywords and captions you use to attract new views. 2023 is the year to pay a bit more attention to your words and phrases.
4. Less Trending Audio Use – while trending audio will remain popular, many content creators are finding that original and unique audio is beginning to trend with users. Take time to make content that is specific to your industry and personality to attract users this year. When using trending audio, it’s important to put your own unique twist on it to make it personal to your brand voice.
5. UGC (user generated content) Creators – you may have noticed recently that you recognize more faces in ads that pop up on your screen while browsing your favorite social media platforms. Many users prefer a more relaxed and natural ad experience – and their purchases show it. Therefore, you are likely to see more content creators becoming freelance content creators for advertisers. For many brands, it is easier and more cost-effective to hire an influencer or content creator to promote their brand with a simple and personal ad than to create a professional commercial. These types of ads are a great way to get the attention of potential customers.
Obviously, these trends are only a few of many that you will see in 2023, but this list may give you an idea of what to look for or what changes you can make to your own marketing plan. Users are likely to feel more comfortable with content and ads that feel more relatable to them, and they are likely to search for the things they are interested in on social media platforms rather than Google. Keep this in mind when you are creating your marketing plan for 2023.
