Social Media Trends 2021
When you think about Social Media what comes to mind?
Do you think about it as a place to socialize and connect with friends and family? Oh how that would have been correct years ago, but now it is a place for marketing your business and brand.
Did you know that 25% of customers discover brands they want to invest in through Instagram?
WOW - that is a HUGE sign that you need to be marketing your business on social media FOR SURE! Social media is quickly taking the place of a business’ website to market to your target audience.
Something that social media allows that old marketing does not is connections with your customers. You can build authentic relationships with your target audience. In the ever changing world of social media where algorithms are changing and trends are evolving you have to stay on top of what is important in the social media marketing world.
Canva reported in July of 2021 these are the top 10 social media trends:
Using stickers in your stories is a great way to boost engagement. You can use them on photos or videos and they perform better 83% of the time.
Text focused Instagram posts should be a new focus. Strictly posting photos is not the most strategic.
Cross posting from TikTok to Instagram is another new hot trend with Instagram. The fun that you can create in TikTok videos is very on trend right now and creates major engagement on your Instagram page.
Gamified content is a new trend especially on Instagram. Accounts are using all kinds of game content to engage their followers: quizzes, bingo, ‘choose your own adventure’ and so many other ideas are out there to encourage interaction.
Long content videos aka IGTV is big right now with Instagram. Many changes have taken place with IGTV to provide a more appealing design for consumers and business owners.
Lives are HUGE and everyone is hopping on this trend even more in 2021. In the last year Instagram saw a 70% increase in lives being streamed in just a month's time. HOLY MOLY what a jump. So it is no surprise that you need to be hopping on this trend.
Facebook groups are another big trend we are seeing in the world of social media. Facebook recently redesigned where the groups are in the interface of Facebook. In 2019, 1.4 billion people used Facebook groups. When the world was searching for connection in a time of separation Facebook took to the need and gave us all groups to stay in touch and be “connected.”
Augmented Reality Filters is another new trend that helps with businesses being noticed on social media. You can see a variety of filters to use and many brands create filters that help their business to be noticed in the crazy world of social media. They will brand a specific filter which creates an awareness for their brand in a non-promotional way.
Direct conversations….also known as DM. Instagram has really taken note of this and even has the “DM” stickers to add to stories so that people can reach out to you directly. This allows consumers to directly connect to you and your business which seems to be a new popular trend in the world of social media.
And last but not least is Pinterest. This is not a new trend Pinterest has been around for a very long time, but due to COVID people took their Pinterest searching to a whole new level. Research shows that 75% of people on Pinterest are open to learning about new products compared to the 55% that use other platforms. Even though Pinterest is not a social media platform and more of a visual search engine it is important to know the value it can provide your business.
So after ALL of that information now what? What do you need to do with this. For starters don’t get overwhelmed but take it slow. Look at the things you are already doing and keep doing them as these trends seem to be here to stay for a while.
If there is something you don’t do currently try to start implementing one area at a time as it fits your brand and your business. These trends are new and worth taking note as they continue to pave the way for your business in 2021 and many years to come.
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What is one of these trends that you want to use and try?
