How can you get your audience and customers engaged

An engaged audience is better than a large audience.

Tell me how many times have you heard this statement ^ above?  I know I have heard it quite a bit but WHY do we still worry about the size of our following on social media?  

I cannot tell you the times that I have this conversation with clients or even potential about how they want to grow their followers.  Hear me when I say I am not saying that this is a BAD thing to focus on but this is NOT the ONLY we should focus on.  

We can get caught up in vanity metrics and lose the purpose of what our goal is in presenting our business on social media.  The goal in most businesses' presence on social media is to promote their business, promote their product, increase sales, and even get customers into your storefront. 

So, am I saying that you should not want to grow your followers? ABSOLUTELY NOT!

You want to have a huge following so that you can bring in more customers and clients to your business but you also are not going to gain anything from a large following if they are NOT ENGAGED.

So, how can you get your followers to engage with your content organically? I am so glad you asked, check this out.

One way to create an engaged audience is to create graphics that make a statement and draw your customers in to interact with your posts.  I use Canva to support my business with graphics.  I can make content that fits my brand and stands out with true ease.

When you use Canva you are able to use templates that are pre-made which truly help you create amazing graphics with no background in graphic design.  You can choose from templates that will fit the dimensions of the many different platforms. All you have to do to make these graphics fit your business is change the colors to fit your business color palette and change the wording to fit your needs. 

 IT IS THAT EASY!

When looking at all the possibilities of using Canva to support your business the range of things you can do is ENDLESS.  Some businesses have seen an increase in engagement from an average of 90 interactions/engagement to over 1,000  by just switching to using Canva images on their Social Media pages. 

 This is HUGE.  

So, how can you make this work for you and your business? You want to put out content that truly resonates with people and is easy to interact with once they land on your page. 

If it is a quote this can be a great piece of content to encourage engagement.  People are going to be quick to share, like or even comment on a quote than other pieces of content.  So, are you using those in your schedule of content?

Canva is one of my FAVORITE tools for my social media business.  I have learned SO much on graphic design just from this tool alone.  You don’t have to have a background in graphic design to understand how to use Canva.  They make it so user friendly.  You can do quite a bit on just the free version alone.  

Give this a like if you are  using Canva for your social media images?  Or do you use a different graphic design tool? 

If you are using Canva, share with me in the comments what is your FAVORITE part of using Canva. The possibilities are endless with this amazing graphic design platform.