Digital Marketing - 3 ways to get your accounts seen

Marketing your business on social media is a must in today's technology-driven world, and the world of digital marketing is growing by leaps and bounds. It is also constantly evolving, and staying current with the latest trends and algorithms is essential. Let's talk about three ways to get more attention to your business accounts: hashtags, videos, and live streams.

1. Hashtags are one of the easiest ways to guide users to your Instagram account. Hashtags are not quite as useful on Facebook, but the more hashtags used on an Instagram Post, the better. Hashtags are an easy way for users to find multiple posts about a topic they are interested in. If you use hashtags to identify your Instagram post, it is more likely to be discovered.

2. Videos have become a primary type of content, and the shorter clips are often more likely to be viewed. Think Reels and stories on Instagram and Facebook. Users can easily consume short clips and are usually considered entirely because it is easy. Utilizing this type of content to show a behind-the-scenes clip or show off your business with a trending sound is very likely to draw users to your page and, ultimately, your business.

3. Going live on your page is another excellent way to grab users' attention. Being on a live stream allows you to interact with users and potential customers more naturally. It also enables you to answer questions your followers may have without them being lost in your comment section. Being on a live video may also make you more relatable to your potential customers. Seeing someone speaking in a natural way that isn't a staged video helps viewers see you as a "regular" person just like them, creating a type of relationship.

These three simple methods of posting on social media can help you grow your following and make your customers feel a connection with you that they might not through a static photo or shared meme. Taking a few minutes to show your face and explain something about yourself or your business may significantly affect your digital marketing. Try it!

Do you post videos on your social media?

Have you ever gone live on your business social media page?