5 Simple Ways to Boost Engagement
Catching the attention of your potential customers on social media is crucial for digital marketing. Not only will it improve your posts in the algorithms, but it will help you gain followers and help users remember you. Interesting and informative posts also are more likely to be shared by users, which will enhance the reach of your business. Today we’ll look at five posts that invite interaction from your followers.
This or That
This or That posts are fairly self-explanatory. These posts offer users two options and ask them to choose which they prefer. The possibilities are endless with this type of post, whether you relate the post to your particular niche or not. If you can post a question that people feel strongly about, you may be able to generate quite a debate in the comments! A good example of a debatable post is “Watermelon: with or without salt?” People love to weigh in and express their opinions.
Behind the Scenes
People love to learn how things happen and to feel “in the know.” Posts detailing the daily workings of your business can draw users in and help them relate to you. A video of your typical day or some information about how you create goods may invite questions from users. Be sure you are responding to any questions or comments as well. You want your followers to participate in a conversation rather than expecting them to comment on your posts with no response.
Fun Facts
Fun Fact posts are similar to Behind the scenes but can be much broader. Fun Facts can include what you do, tools you use, current holidays, or other random facts that may interest your audience. A handyman could post about the number of various types of hammers, for example, or a florist could post a fun fact about a particular flower’s uses. Your audience will surely enjoy passing along your fun facts to others or sharing your post on their social media page.
Trivia
Another self-explanatory post, trivia is a great way to interact with your followers. This post could even coincide with a giveaway as a thank you to your followers. Trivia could include the same types of topics as your fun facts. Similar to trivia, you could include a guessing game such as “guess the number of paper clips in the jar.”
Questions
Finally, you can use questions to interact with your audience and get to know them better. Ask your audience about their favorite foods, vacation spots, or what they are currently reading. You can invite additional interaction by sharing a photo of your pet and inviting your audience to share a photo of their pet.
Interacting with your followers is an integral part of being relatable to them. When they feel they know you personally, they tend to develop loyalty. If they enjoy the content you post, they are even more likely to share your business with others. Providing quality content is the way to achieve these goals. Start brainstorming how you can integrate some of the above types of posts into your content plans!
