5 Graphic Design Trends for 2022
Social media is continuing to trend towards videos with platforms like TikTok and the use of Instagram’s Reels on the rise. It’s important to make graphics that really catch the attention of users this year. You’ll see themes like bright colors, funky fonts, and nostalgic themes throughout popular graphics. Here are a few themes you’ll definitely want to focus on this year:
On-trend Zine Themes
These small publications aren’t so small in 2022 – the funky frames and flashy colors are the perfect pop for Gen Z users. Use color gradients, fun off-the-wall frames, and neon colors to capture this style in your social media graphics!
Digitalism
This style uses digital elements like social media post graphics, text messages, and search bars to create graphics with clean and minimal lines. A simple tech feel with a pop of color gives this style an online appeal, while nostalgic typography appeals to previous generations.
Retro
Speaking of past generations, retro styles are very popular in digital spaces right now. Using vibrant colors and groovy lines of the 60s and 70s helps create a quirky and fun feel that will catch any scroller’s eye.
The 90s & Y2K
The 60s and 70s aren’t the only popular decades this year! Try capturing the feel of the Millennial crowd with the bedazzled butterfly graphics of the 90s and early 2000s. Using denim blue and bubble gum pink – with lots of embellishments of course – will have your Millennial audience tripping over their jelly shoes to visit your site!
Scrapbook Style
Remember a time when scrapbooks were all the rage? Revisit that era with your graphics this year. Polaroid frames pressed flowers, and paper cutouts are sure markers for this sweet style that will capture hearts (and attention) in 2022.
And there you have it! Five simple styles to incorporate into your graphics in 2022 to capture all types of audiences. One (or more) of these styles will likely appeal to your target audience and pull in potential customers from other demographics as well. Try picking a couple of themes that work for your social media space to see what works for you!
