Tips for Turning Pinterest Followers into Customers
All Roads Lead to Your Website. Are your platforms fully optimized?
Pinterest is a great platform for many reasons, but having followers and converting sales are two different things. You can have a lot of monthly viewers and followers but if those followers are not clicking to your website or purchasing what you are offering, then something is missing.
If you are seeing an increase of followers on your Pinterest but are not having the same conversion to your website or in sales, you may want to consider reviewing your Pinterest account to ensure it is performing at its best.
Let's explore some creative strategies to ensure we are fully optimizing your Pinterest account and drive your followers to your website and other social media channels.
Is your website claimed?
Does your bio clearly state who you are, what you are providing, have your social media linked and is it full of keywords?
Are your boards clean, consistent and uniform?
Are your images rich and captivating?
Are you using relevant brand related keywords on your board titles, board descriptions and pin descriptions?
Are you using pin templates for your covers that are representing your brand?
These tips are a great starting point to review your account, streamline your brand, drive traffic to your website and ultimately convert that traffic into customers and sales.
Remember, Pinterest is a visual platform. This is key to a successful Pinterest business page alongside the use of optimized keywords.
You will also want to ensure that all of your social media platforms are interconnected with links to each other because as you know, all of these platforms lead to you and the services you provide.
Are you or do you have all of those things in place? If yes, then next is to study your analytics. If you do not have that in place, then we need to talk about how to create a business page that has the foundation to provide you with the results you want to see.
You will hear me say it 1,000 times.... PIN COVERS are huge for your Pinterest page.
I can and will help you create on-brand templates that you can reuse over and over for your pins. This strategy sets you apart and helps you get noticed in a BIG WAY.
