Graphic Design Made Easy: All About Canva
Social Media has become very visual, especially with the introduction of Instagram. This image-based platform requires a photo, graphic, or video for each post. While adding creative photos is easy to do, it’s likely that at some point you’ll want to make graphics for your Instagram account – not to mention using graphics on your Facebook or LinkedIn profiles. In addition to regular posts, graphics can come in handy for content like stories and reels. So how should you go about creating graphics if you don’t have experience – one of my favorite resources is Canva.
Canva is both a website and an app that makes graphic design easier for those who haven’t taken formal classes in design. It provides the building blocks you need to create professional graphics, flyers, business cards, invitations, and more. With thousands of pre-designed templates, graphics, fonts, and images, you’ll have no problem finding what you need to create graphics and other media for your social profiles.
You may be thinking that such an incredible resource is probably expensive – but much of Canva can be accessed with a free profile. There is no cost to use Canva on a basic level. However, there are perks to purchasing an upgraded profile like Canva Pro. Additional resources include background eraser and access to additional templates, graphics, and images. If you are using Canva for basic designs and graphics, you will probably have everything you need with a free profile.
One of the best options on Canva for social media is that you can choose a post for a specific platform and the sizing is already set up for you. For example, you’ll notice if you choose to create a design for an Instagram post that the design populates as a square. This will ensure that the graphic or design that you create will be the correct size to upload to that platform. If you choose the corresponding design size to the platform on which you’re posting, you’ll know that your audience will see all the details of your design.
Feel intimidated by the thought of creating your own graphics? Canva is very user-friendly for even the least tech-savvy person. There are very clear commands and an “undo” option on the main screen. I find it very intuitive and easy to use and navigate. The platform even autosaves your work so that if you leave in a hurry, you can come back and pick up where you left off in your design.
Generally, Canva is a great resource for any type of graphic designs for social media and digital marketing in general. You can use their seemingly endless options for design and also upload your own photos to use in your product. Take a look at Canva today and see if it helps with your digital marketing needs. As always, if you want to take your digital marketing to the next level but don’t have the extra time, book a free call with me to see how my team can help you with your digital marketing needs.
