How to set up your Pinterest business account
Have you ever thought of expanding your business for more exposure and engagement?
If you’ve answered yes, and if you haven’t done so already, you need to create a Pinterest Business Account.
There is no doubt that Pinterest is fun for personal use. Whether you are decorating your home, looking to reorganize your space, look for motivational quotes or styling tips, you know, Pinterest will have something for you!
But I have to tell you, Pinterest is absolutely incredible for business use as well. Whether you are a small business, blogger, brand influencer or marketer, a Pinterest business account should be a part of your toolkit.
What Is A Business Profile On Pinterest?
A business profile on Pinterest is a visual search platform where you can create pins to share your products, blogs, and content through different tactics. With millions of users every month, creating a business profile on Pinterest will help showcase your blog, products, brand, and business to the related mass of people.
Instead of thinking of Pinterest as a social network, think of it as a search engine for images.
Having a Business profile on Pinterest is just like having a personal Pinterest profile, but with more features, like:
Pinterest’s Built-In Analytics Dashboard,
Optimized Pins for business: Rich Pins and Pin Statistics for each Pin
Scheduling option for Pins
What makes Pinterest different from the other social media platforms?
Pinterest isn’t your typical social network. People get on Pinterest to find inspiration, ideas, innovations, new projects, and education rather than a specific personal connection. Pinterest is self-serving. This is why creating your Pinterest Business account will expand your exposure and increase the traffic to your directed space.
Should I convert my personal Pinterest account to a business account?
As I’ve mentioned earlier, Pinterest is a self-serving platform which means your personal account is probably a catch-all of all your interests. However, your business account is there to help you drive traffic to your website, blog posts and help you attract your ideal client. It has a clear purpose.
How To Create A New Business Account On Pinterest?
First thing first, creating a business profile on Pinterest is free.
To create a brand new Pinterest for Business profile, just follow these steps:
If you have a personal profile, you'll need to log out of it before you can create a new account. To do this from the Pinterest desktop app, click on the three dots on the top right-hand corner of the screen and select: Log out.
Next, go to Pinterest for Business and click “Join as a Business”.
Carefully fill out the details about your business and the person who will manage the account.
Read and accept Pinterest’s Terms of Service
Click On The “Create account” Button
That’s it!
Congratulations! You have now successfully created your brand-new business account. Now you’re ready to start creating amazing content and Pin covers for your audience and grow your business.