Discovering The Best Posting Times on LinkedIn
You may have seen tips on sharing on social media and the best times to post, but today we are discussing a platform that isn’t often mentioned. LinkedIn is a professional social platform that can help you reach professional colleagues as well as potential customers or clients.
Because LinkedIn is a professional platform, many users browse during the week as opposed to on weekends, so posting during the week (as well as during usual working hours) may be beneficial. However, it is important to note that times may vary depending upon your unique audience.
Content posted on LinkedIn is a bit different than that of other platforms in that it is relevant for a longer period of time. LinkedIn’s feed is a mixture of posts from companies and pages as well as user activity and updates. This means that if a user comments or likes your post, their connections may see your post at a later time through that user’s feed. This means that the value of your content is just as important as when you post.
Back to the best times for you to post on this unique platform. There are a couple of ways for you to determine the best time(s) for you to post on your LinkedIn profile:
1. Pay Attention to Time Zones – Try to nail down where your particular audience is located and note their time zone. This is a simple way to determine when they are likely to use the LinkedIn platform – and see your posts! Your LinkedIn analytics can provide this information on users that already follow you as well as those who visit your page but don’t follow.
If your LinkedIn account does not allow access to analytics, you can determine where your target audience may be (if you are trying to obtain an audience on the East Coast, for example) and plan your posts during peak times for that particular time zone.
2. Test, Review, and Repeat – If you aren’t sure of where your audience is and also do not have analytics, testing posts can be a simple way to create your own analytics. Note the days and times of posts that receive the most engagement. To begin testing various posting times, choose a different time to post each day of the week and begin recording which times are most popular with users.
The following week, post at the same times but switch days to see if the times are more popular on a particular day. This method will take time but determining a beneficial posting schedule will make it worthwhile.
Learning the best time to post on LinkedIn (or any social media platform) is a great way to reach your target audience and grow your community online.
