Creating An Online Community For Your Followers
Users go to social media for many reasons, but the primary reason is right in the name: social interaction. They may spend time scrolling because they are bored, looking for information, socializing, and more. Creating a community for your followers and clients that provides a place for them to fulfill their needs is vital for growing your online presence.
Think about the reasons you visit social media in your personal time. Are you looking for answers to questions, seeking entertainment, or simply keeping up with friends and family? It’s likely that many of your followers are there for the same reasons. Keep this in mind when you are building your online community and providing content for your clients to consume. Give them a reason to visit your page – social media can be a negative place, so provide some positive and uplifting interaction for them. Try posting motivational content or a fun meme that relates to your business to bring a bright spot to their day.
As a business owner, you likely already realize that some users will visit your page strictly for information purposes. You should be providing regular content about your business and the goods and services you offer. Tips and tricks about your area of expertise, examples of your work, and an explanation of what problems your work solves are all excellent types of content to provide for your potential clients.
Many users like to scroll social media during downtime out of boredom – meaning they don’t have a particular purpose for their time online. For these users, try sharing interactive or responsive content such as a poll, question, or survey. Something silly yet controversial such as “Salt on Watermelon: Yes or No?” can provide a flurry of activity. People love to share their knowledge and opinion!
Another common reason for perusing social media is a search for entertainment. Reels are very popular, and unique content about your niche can be a great option to combine entertainment and information for your community. Try posting a fun reel or even going live on your page. This may not seem like entertainment, but interacting with you and getting answers in real time can be a great source of entertainment and social interaction for your clients and followers.
Generally, social media users are online for a purpose. That may be as simple as general browsing or a specific search for your niche. Your goal to create a community can be achieved by providing the content that a variety of users may need at any given time. Be consistent with your topic (keep it relevant to your business!) but have a variety of topics and media for interaction and entertainment. You’ll have a thriving online community in no time!
What is your main goal when you are personally viewing social media?
Have you utilized any of the tips above?
