Which Platform best fits your business?
When you think about your business and the platform that you should use, take a minute to look at these numbers. This will help you see how and why you should use that platform for your business and to reach the clients you desire.
FACEBOOK:
2.41 billion monthly users
Spend an average 38 minutes a day
300 million people use Facebook stories daily
74% of high-income earners use Facebook
90 million small businesses use Facebook services like Pages, Groups and Messenger
15% of social media users shop on Facebook.
INSTAGRAM:
112.5 million monthly users
63% of Instagram users log in at least once a day
Spend 28 minutes a day
More than 200 million Instagram users visit a business profile a day
Engagement on Instagram with brands is 10 higher from users than Facebook
11% of social media users shop on Instagram
PINTEREST:
300 million active users each month
Average time spent on Pinterest is 14.2 minutes a day
Over 200 billion pins saved on Pinterest
55% of Pinterest users are look for specific products
Over 1 million businesses on Pinterest
8 out of 10 users bought products based on their pin searches
28% of businesses use Pinterest to promote their business
So look at these numbers and think about which one fits you and your business.
From my experience Facebook is good for businesses and storefronts. This gets traffic to see what you offer. Instagram is great for online businesses and store fronts can benefit as well as service providers. Pinterest is key for service providing businesses and online businesses or bloggers.
Which platform do you love most and why?
