Using LinkedIn For Your Business
Many people do not consider LinkedIn when discussing social media, and that is one of the primary reasons you should be using LinkedIn for marketing your business! While it is technically a social media platform, it is also a networking platform for business-minded professionals. This is exactly why you should be using LinkedIn to grow your network and discover new clients!
Like other platforms, your profile is important. Take the time to create a profile that looks professional, clearly displays what you offer, and provides value. Use a professional photo that shows other users you are serious about your business, and use your profile to brag on yourself! This space is what potential clients will be viewing to determine whether you can provide what they need and if they should connect with you. Create a profile that will attract your target client.
Like any social media platform, LinkedIn is best utilized by being consistently active. You should be active on LinkedIn daily if not weekly. Create valuable posts for your audience. Share blog posts, articles, and even videos that educate and entertain your ideal clients! LinkedIn is about making connections, but what you do to turn connections into clients is important!
One difference between LinkedIn and other social media platforms is connections vs. followers. On Instagram and YouTube, gaining a huge following is key. LinkedIn works through connections - which means you can choose to connect with people who are part of your target audience, have connections with your target audience, or other businesses or entrepreneurs who can partner with your in your business. It is okay to be a bit selective about those with whom you connect on this platform.
LinkedIn is a great platform for connecting with clients and other businesses with which you can partner. It can be very valuable and useful to your business and is an ideal platform for sharing both more long-form content and fun content like videos. If you'd like to build your LinkedIn profile and connections but don't have time or know where to start, book a free call with me and my team can help you get started!
