Knowing Your Social Media Analytics
Analytics are an important part of your social media content, but the details can be overwhelming at times.
Checking your analytics (or insights) allows you to better determine who is seeing your content and what types of content most resonates with them. This knowledge is crucial in providing the best content for your audience as well as ensuring that your content reaches a bigger audience.
Types of Analytics (and why each is important!)
Reach and Engagement: Reach and Engagement analytics help you see how many people have seen and interacted with your posts by liking, sharing, or commenting on them. This helps you to see which types of posts garner more attention from users and helps you create more content that your audience prefers.
Actions: Action shows what actions people are taking with your content and you can direct your audience to interact with your page. You can adjust as needed to encourage more interaction from users.
People: People help you to get to know your audience and break them down by demographic such as gender, age, and location. It can also provide information about how your audience found your page. This can assist you in focusing more marketing in a specific area that does not draw as large an audience (such as a different platform directing them to your page).
Views: The “views” analytic is a tool to show you how many people are viewing your page and may be able to target posts and ads specifically to your audience.
Posts: Post analytics details which posts have performed highest over time-based upon interactions. The number of people who viewed the posts and how much engagement each post received via likes, comments, and shares.
Analytics are Important
Now that you have a better understanding of analytics, you can use them to create content better suited to your audience and receive more engagement on your posts. Analytics help you adjust your strategy to fit the audience that your page is attracting. Use the foundation of your most popular posts for new content to keep your audience engaged and interested in your posts.
Do you regularly view the analytics of your social media pages?
What can you change (or keep the same) to help engage your target audience?
